According to a recent survey of over 400 employers by CareerBuilder.co.uk, fifty-two percent looked up potential candidates on some form of social media. Of those that did have a peruse of your profile, forty-two percent found something that dissuaded them from hiring a candidate whereas forty-five percent of the employers asked found content that led to the candidate being hired. What can you do, as a creative, in order to influence your future? We’ve used this survey as a base on which to devise a list of tips for what you should and should not be doing to attract your next job prospect.
Social Media Do’s
1. Do show off.
Thirty-eight percent of employers from the survey hired a candidate because they were creative, but when creativity is your intended industry, you need to be standing out. If you’re passionate about creating, do it regularly and showcase your best work. On top of talent it takes dedication and a keen critical eye to be successful in following your dreams. Show your followers that you’re good at what you do; give them evidence.
2. Do put effort into matching the quality of your content to your page.
Once you’ve put your best work on your social media for the world to see, is it in the right place? Facebook or Twitter aren’t exactly the most effective places to display artwork, whereas platforms such as Tumblr or Pinterest are visual and provide a more suitable audience. Off the back of this you want to make your page look attractive. Display your creativity in an appealing format, this way people can match your creativity to your presence online.
3. Do stay relevant.
There are countless stagnant creative pages on social media, where the online audience lose interest in a lack of decent updates and the creator of these appear unprofessional or worse; uninterested. The forums in which creatives present on the web are densely populated, so attract people to your pages, develop a following by appealing to modern audiences. Twenty-eight percent of people hired by those surveyed had posted compelling video or other content and twenty-five percent had many followers or subscribers.
Social Media Don’ts
1. Don’t over-share.
This one seems fairly obvious; don’t air your dirty laundry in a public sphere. It’s that simple. The most common reason that employers who didn’t hire an employee based on their web pages was that the candidate posted information about themselves drinking or doing drugs and on top of this, twenty eight percent said the reason was that the candidate posted inappropriate or provocative photos or content. Don’t let your ambition be sidelined by a sudden lapse in judgement.
2. Don’t compromise your standards
Posting regular, quality content is great, but don’t over-do it, take time to consider if what you’re presenting is something that is consistent with the aesthetic you’re going for. This is another backed up by the survey as twenty-four percent of the employers that were dissatisfied with applicants’ profiles said that posting too frequently was a turn-off. Losing good content in a sea of useless posts is a sure fire way to dampen your chances. That being said…
3. Don’t be invisible
Stand out! Whilst there’s no use in posting for the sake of it, social media is such a useful tool for your career that it can be used as an extension of your applications and a reflection of your best self. Having an up-to-date LinkedIn is a great start in establishing yourself as a professional and that standard should be carried across into your entire public image online. Be easy to find across the board and let opportunities find you. According to the survey done, employers are just as likely to be checking your Twitter feed and more likely to browse your Facebook than even your professional networking sites.
We are all well aware of just how competitive creative employment is, so give yourself the strongest chance to showcase yourself as an applicant. Just as you’d scrub up and dress nicely for an interview, polish up your online image, display your wonderful creativity and develop a professional representation of yourself. Following these basic tips will help you take a huge step on your creative journey.