Last week, the Young Creative Council and Laurence King partnered up for an event that brought several students to Creston Unlimited’s Rooftop Bar in London. It was an evening of no-nonsense career advice.
The first speaker of the evening was Catharine Slade-Brooking, author of Brand Identity: A Guide for Designers and senior lecturer at University for the Creative Arts.
Her talk emphasised the importance of being self-aware and communicating that into each aspect of your brand identity.
Here are a few tips that you can take away from Catharine’s talk on developing a brand identity:
- Create a detailed, unedited mind map of who you are and use this as a starting point.
- Next, think about what inspires you. Who are your heroes? What is your chosen learning styles (e.g. visual, auditory, kinesthetic)?
- Draw on this information to create written and visual profiles. These should be authentic and carefully thought through as they will start to form your brand identity.
- Make sure your promotional materials display your brand and profile.
Next up was designer, educator and author Gem Barton. She shared a few stories of creatives featured in her book, Don’t Get a Job… Make a Job: How to Make It as a Creative Graduate, which celebrates those who’ve found success by creating their own opportunities.
She mentioned an illustrator and art director, known as Mega.
Mega took an unconventional approach to employment by doing whatever he had to do to get ahead, this included “telling white lies” and befriending important people. If we’ve learnt one thing, it’s that you shouldn’t be afraid to be a bit cheeky and bold like Mega.
Last but by no means least was John Ingledew, a Central Saint Martins lecturer and author of How To Have a Great Ideas: A Guide to Creative Thinking. John revealed how we can all embrace and develop creative thinking by using real-life examples from people around the world. He also spoke about the importance of improvisation before making everyone demonstrate theirs with 30 and 60-second challenges.
Finally, John stressed that the three things that will get you work are:
- Having great ideas.
- How you set your mind.
- Learning how to have ideas on demand.
Long Story Short was nothing short of amazing and extremely useful for each and every person who attended. The evening was yet another reminder of why now is an exciting time to be a young creative. You can’t always find the answers to your questions online, so why not check out the speakers’ books mentioned above and look out for more events such as this.
Photography Credit: Andy Peel